Attracting Ideal Clients
PROJECT DETAILS
CLIENT: Branding, Marketing & Sales Powerhouse
LOCATION: Blue Mountains, Australia
DATE: Jun 2022
How it started…
The team at Ucidity knew the level at which they could deliver the most value to their clients, but kept getting caught in small project-based work.
They engaged VIA to snap out of the cycle and shift the team’s perception to unlock that next-level playing field.
A bit about Ucidity…
Ucidity is an award-winning growth partner for businesses, skilfully combining Branding, Websites, Inbound Marketing, CRM, Systems Automation and Sales.
Co-founders Bernard Kassab and John Hill joined their 30 years of industry experience to unlock hidden potential that drives people and businesses beyond their limitations.
A week in Blue Mountains…
VIA’s methodology prompted deep conversations, creating an even deeper alignment between the two founders.
They were able to clearly articulate their vision for the business and capture their unique way forward in a Master Blueprint.
One of the core ideas from the offsite sparked an entire campaign which repositioned their brand at the new level.
The results…
The team at Ucidity have experienced a lot of growth and transformation since completing their Master Blueprint.
They’ve achieved some of their most sought-after goals including becoming Hubspot Gold Partners, securing a quarter-million dollar client, presenting to a global network of business owners, and increasing retained projects which significantly improved their cashflow!
Thanks to the clarity and direction set by the Master Blueprint, the team at Ucidity has become much more efficienct and collaborative. Using VIA’s science-based framework, communication has improved significantly.
Finally, one of the biggest changes was the decision to switch the roles and responsibilities of the two directors. This sparked a lot of excitement and positive momentum in the team!
